Schema.org: why and how to use it?
Schema.org: 3 lines of code that boost your Google clicks by 20-30%. The language Google uses to understand your site. Here is how to use it without being a developer.
Schema.org: technical SEO that pays off
Rich snippets, FAQ, stars, price: what really stands out in Google results.
LocalBusiness
Your local business: address, hours, geo, reviews.
FAQPage
Your FAQs show as accordion in Google = +CTR.
Article
For blogs: author, date, image, headline.
Product
Price, stock, stars: show product info in Google.
Review/Rating
Stars in SERP = +35% clicks. But Google is strict.
Recipe / Service
Based on your activity: recipes, services, events…
How to proceed in practice?
A simple, step-by-step approach.
LocalBusiness, Article, Product, FAQPage: each page = one type.
Rank Math, Yoast plugin, or hand-coded JSON-LD.
“Rich Results Test” tool: must validate without errors.
Search Console > Enhancements: see gained rich snippets.
Once validated, extend to all similar pages.
Update when info changes (hours, prices, reviews).
FAQ — Schema.org: why and how to use it
Answers to the questions we get most often.
Is Schema.org required?
No but strongly recommended: +20-30% documented CTR.
Microdata vs JSON-LD?
JSON-LD = more modern, simpler, recommended by Google.
Need a special plugin?
Rank Math (free) or Yoast Premium handle most cases. Otherwise hand-coded JSON-LD.
My FAQ schema sometimes disappears?
Google reduced FAQ display since 2023. Still useful but less systematic.
Is it risky for SEO?
Not if you stay honest. Risky only with fake stars/reviews.
How to know it works?
Google Search Console > Enhancements + “Rich Results Test” tool.
Got a project? Let’s talk.
Send us your business, goal and indicative budget. We reply with a clear plan.
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