● Format choice

Showcase or e-commerce site: how to choose?

Showcase or e-commerce? The recurring question. The right answer depends on your business, budget and goal. Here are clear criteria to decide in 5 minutes.

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Stratégie

Topic

FAQ

6 questions

Practical

Actionable

Showcase site5 to 10 pages

🖥️

E-commerceWooCommerce

🛒

HybridIncreasingly common

🔄

BudgetROI calc

💰

websteve.fr · Blog

StratégieGuide2026

Format choice

Showcase or e-commerce: the right format for your business

No universal answer: only the best fit for your case.

🖥️

Showcase site

Present services, team, contact, FAQ. Ideal for craftsmen, freelancers, services.

5 to 10 pages

🛒

E-commerce

Sell products online, payment, shipping. For shops and B2C/B2B sales.

WooCommerce

🔄

Hybrid

Showcase + small shop: an increasingly common format.

Increasingly common

💰

Budget

Showcase from €990, e-commerce from €1,900. ROI depends on your product margin.

ROI calc

⏱️

Timeline

Showcase 2-3 weeks, e-commerce 4-6 weeks. Plan ahead.

Planning

🛟

Maintenance

E-commerce needs more follow-up (stock, payment, security).

Plan for it

Method

How to proceed in practice?

A simple, step-by-step approach.

Do you sell products?

If yes, e-commerce. If not, showcase.

Product volume

< 10 products? Showcase + shop page. > 50? Dedicated e-commerce.

Service type

Personal service, B2B, consulting = showcase. Physical sales = e-commerce.

Initial budget

Under €1,500: showcase. Over €2,000: e-commerce open.

Management time

E-commerce = 30 min/day minimum. Plan accordingly.

Planned evolution

Showcase can later become e-commerce. Reverse is rare.

Frequently asked questions

FAQ — Showcase or e-commerce site: how to choose

Answers to the questions we get most often.

Can I start with a showcase and add a shop?

Yes, it is even recommended to validate the market before fully investing in e-commerce.

E-commerce vs showcase price?

Showcase €990-€2,500, e-commerce €1,900-€5,000 depending on products and features.

WooCommerce or Shopify?

WooCommerce for ownership and one-time payment. Shopify for monthly turnkey.

Can I sell from a showcase?

With a product page + “Buy” or “Quote” button, yes. For 1-5 products.

What format for a craftsman?

Showcase 5 pages: services, work, reviews, FAQ, contact. The standard.

What format for a coach or consultant?

Showcase + offer landing pages. Sell the service, not a physical product.

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Send us your business, goal and indicative budget. We reply with a clear plan.

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